Well, yes, but email marketing for newspapers is a wonderful solution to engage and make new readers, and perhaps the only path for the print media to keep viable within an increasingly electronic age. You will find multiple ways by which a newspaper’s email marketing campaign can increase readership, many which tie into the goal of the newspaper-to deliver breaking news and features to its readers.
Let’s face it: The times of having the news when the paper lands on your own doorstep at the crack of dawn are long gone. If television news and the advent of around-the-clock all-news networks such as for instance CNN began the downward spiral of newspapers, then a Internet hastened it. Most of what’s inside the newspaper is already old news to anyone who picks it up.
But all is not lost for the written word. Email marketing for newspapers allows papers to share with subscribers of news almost when it happens-even if the story is not yet ready for the web. naija news Send out a quick blurb alerting subscribers and readers to the breaking news and tease the story that’ll soon appear on the website.
Most folks have their email open each time they are on the computer, this means messages which can be sent are apt to be read almost when they’re received. Informing readers of news as it is developing may also make it far more likely they’ll depend on the newspaper as a respected supply of information and rely upon it while the story continues to evolve. Successful email marketing for newspapers increase hits on the internet site (which is, more and more, the objective for the management behind the newspaper) while also encouraging readers to continue picking right up the print product for more in-depth coverage.
The best part about email marketing for newspapers? It could often be planned out days or weeks in advance. There’s no predicting breaking “real world” news, obviously, but such endeavors allow newspapers to keep touching readers during major local and national sports ranging from senior school championship games to the Super Bowl or World Series. Use email marketing for newspapers to make sure that subscribers find out about these newsworthy events and know they could get from the newspaper the kind of up-to-the-second updates they won’t manage to find anywhere else.
They’re tough times for newspapers, that will never again enjoy the market dominance they enjoyed a generation or two ago. Newspapers will need to work increasingly hard-on an ever-shrinking budget-just to acquire a toehold in a media world growing more immediate by the day. But the application essential for email marketing of newspapers is inexpensive to get and will probably pay dividends now and for years into the future!